Scratch DJ Academy

No need to prove that Odoo fits all kinds of business, regardless the size, the sector or the products! Here is a new good example of Odoo flexibility. Most of you should know about the famous rap band from the 90's Run DMC, but do you know about the Scratch Academy? 

Christopher Knight, software developer at the academy, explains us their use of Odoo.

Tell us about Scratch DJ Academy

Scratch DJ Academy was founded in 2002 debuting as a partnership between Rob Principe and Jam Master Jay of Run DMC. Scratch Academy was a new-found way to pass down a craft otherwise only accessible from knowing a DJ in the industry.

While the company has grown its talent network to thousands of DJ's working in the weddings, events, and hospitality industry - ultimately the underlying goal of the business remains the same: lowering the barriers to entry for anyone interested in learning the art of DJ’ing or Music Production.

 

DJ 101 class in action - Miami

What challenges did the company face before they implemented Odoo, and what specific needs were addressed by the solution ? 

The business evolved to 6 academies in Los Angeles, Chicago, Miami, Philadelphia, Atlanta, and New York. Each location has a team of instructors, sales staff, and managers. There was natural siloed progress within each academy to increase efficiency, but this lead to a decoupled sales & reporting foundation across all the locations.

We were in the search for a Sales Pipeline platform that could: replace our current bulky CRM, help us to track our class inventory, and provide a flexible API to build custom web apps on top of. 

What solution was delivered? 

We predominantly utilize Odoo for the Sales, Marketing, and Events Apps. These help us with maintaining consistency in our process & metrics across the 6 academies nationwide.

We have leaned heavily on the malleable API within Odoo, building out a completely custom web app with Ruby On Rails. We use utilize Odoo as our “data bucket” that houses all our Customer Data & synced inventory of classes.